Branding
Branding is one of my favorite aspects of design. The process is both challenging and exhilarating, especially when everything comes together seamlessly. A company’s brand extends far beyond just a logo; it encompasses the entire vision and perception of the business. This includes the tone of voice, customer service, consumer trust, product quality, and visual identity. Maintaining a strong, cohesive brand is crucial for upholding its standards and impact.
I have designed and managed brand identities for a diverse range of local businesses, including supplement companies, tech firms, dance studios, dance wear boutiques, chiropractic offices, and photographers across the United States.
Nourish + Bloom
N+B was a carefully curated team of six Bodybuilding.com women employees, tasked with developing and managing N+B as a unique private label brand. The line was designed to deliver high-quality supplements, including several vegan options and products tailored specifically for women. Our app offered fitness routines, education and healthy, delicious recipes.
I played a pivotal role in building and promoting Nourish + Bloom from scratch. My responsibilities encompassed all aspects of design and creative direction, including brand guidelines, packaging, digital assets, web and app design (with a focus on UX/UI), landing pages, social media content, and email campaigns. Additionally, I handled product and lifestyle photography and contributed to directing our fitness and educational video shoots.
Crucial by Micron rebrand
As the Creative Director for Micron Semiconductor's consumer brand, Crucial Technology, I led a comprehensive global brand refresh that spanned North America, APAC, and EMEA regions. This initiative encompassed updates to web design, packaging, tone of voice, video content, photography, digital marketing, and collaborations with e-tail and retail partners.
The goal was to transform the brand into something bold, edgy, and innovative, addressing the deficiencies of the previous branding. Below, you’ll find examples illustrating the brand's evolution before and after the refresh.
Before
Ater
Copyright © 2024 Jayme's Portfolio - All Rights Reserved.
Powered by GoDaddy
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.