Campaigns

American Summer

As part of the Bodybuilding.com Creative Team, we conceived and executed a summer campaign showcasing a new line of fitness apparel alongside our private label supplement range. Collaboratively, we designed the clothing and crafted the overall campaign aesthetic, which encompassed responsive landing page designs, homepage features, multiple email campaigns, affiliate assets, still social media and animated social media content. Additionally, we conducted multi-day photo shoots to capture compelling visuals.

Individually, I took the lead in creating mood boards, shot lists, and assisting our photography director in coordinating the logistics of the shoots and athlete arrangements. I personally photographed 10 athletes across various locations and attire over a two-day period. This project was a substantial endeavor that underscored the importance of teamwork. To this day, it remains one of my most cherished campaigns. 

Finally Fall

Finally Fall marked a seasonal product launch for Plant Therapy, capturing the essence of Fall Rain, Maple Leaf, and Harvest Moon scents.

Seasonal launches have always been a highlight for me, involving the creation of visual direction, shot lists, art direction for photoshoots, packaging design, key art, and landing pages. This encompassed developing assets for email campaigns, homepage features, affiliate programs, blogs, and social media. 

Crucial X9 Pro for Mac

Crucial X9 Pro for Mac is an advanced portable SSD designed for external storage 

on Apple devices.

As Creative Director for this product launch, I undertook the challenge of aligning the visual direction with Crucial's brand while integrating seamlessly into Apple's clean and minimalist aesthetic, both digitally and in retail. This involved directing the visual strategy, collaborating closely with the content team to tailor messaging for the Apple audience, and overseeing the development and deployment of B2C and B2B launch assets across global digital platforms, etail channels, email, and social media. 

VS Campaign

Crucial's VS campaign was a major collaborative effort involving multiple in-house teams, including Influencer Marketing, Content, Video, and Design. To support our vision, we also partnered with a local agency.

As the Creative Director for this project, I led our team in producing engaging and impactful creative assets. I art-directed photoshoots and closely collaborated with the visual media and content teams to develop inspiring visuals and content.

This campaign received 4 Boise Advertising Federation Rockies Awards in 2024.